Refig

Pricing For Small
Business Systems

Client-facing packages for websites, AI website assistants, and AI business automations, built for small and medium-sized businesses that need clear scope before kickoff.

Pricing Menu

Three Services, Three Clear Packages

Each service follows the pricing plan docs: a starter package, a recommended growth package, and a premium or managed option for larger scope.

Setup or build feeMonthly maintenanceClient-owned API keys
AI ChatDocs aligned

AI Website Assistant

Custom website chat assistants for small businesses that answer questions, capture leads, and help turn visitors into real opportunities.

Market position

Refig charges for setup and monthly maintenance. Clients use their own AI provider accounts and pay LLM/API costs directly with no hidden AI markup.

Scope AI Website Assistant

Starter AI Chat

Simple FAQ answering and website lead capture.

Monthly review

$1500setup + $199/mo

Client-paid LLM/API usage

  • Website chatbot install
  • Basic setup and brand styling
  • Trained on website and business info
  • Lead capture with email notifications
  • Provider key setup guidance
  • Basic fallbacks and monthly updates

Growth AI Chat

Best fit

Lead qualification, inquiry routing, and appointment requests.

Monthly optimization

$3000setup + $349/mo

Client-paid LLM/API usage

  • Everything in Starter
  • Detailed document and FAQ training
  • Conditional conversation flows
  • Service routing and appointment requests
  • Basic CRM, form, or Sheet integration
  • Usage monitoring and limit guidance

Pro AI Assistant

Advanced workflows, integrations, higher usage, and ongoing optimization.

Strategy review

$5000-$7500setup + $499-$799/mo

Client-paid LLM/API usage

  • Everything in Growth
  • Advanced knowledge base setup
  • Human handoff workflow
  • CRM, booking, or calendar integration
  • Priority support and custom reporting
  • Usage estimate reviews
Conversion SystemsDocs aligned

Websites

Professional websites for small and medium-sized businesses that need credibility, mobile performance, and a better way to generate leads.

Market position

Website packages are scoped separately from AI chatbots, AI receptionists, and AI automations, which can be added when the business is ready.

Scope Websites

Starter Website

New businesses that need a professional online presence.

2-3 week launch

$2999build + $149/mo
  • Up to 5 website pages
  • Responsive professional layout
  • Contact or quote request form
  • Basic on-page SEO setup
  • Analytics, deployment, and launch support

Growth Website

Best fit

Service businesses that want a stronger lead-generating website.

4-6 week launch

$5999build + $299/mo
  • Up to 10 website pages
  • Custom homepage and page system
  • Sales-focused service pages
  • Local SEO and basic schema
  • Search Console and conversion tracking

Premium Website

Established businesses that need a custom, strategic website.

6-10 week launch

$11999build + $599/mo
  • Up to 20 website pages
  • Fully custom website design
  • Advanced lead-generation layout
  • Expanded local SEO and schema
  • Blog, resource, or case study template
Workflow InfrastructureDocs aligned

AI Automations

AI-powered business automations that reduce manual work, speed up response, organize data, and connect the tools your team already uses.

Market position

Pricing reflects starting points for Refig setup and maintenance. Client-owned API keys and software accounts pay provider usage directly.

Scope AI Automations

Starter Automation

One high-impact manual process for a small business new to automation.

Monthly health check

$3500setup + $500/mo

Client-owned tools and AI keys

  • 1 core business workflow
  • Up to 2-3 connected tools
  • Basic AI classification or extraction
  • Workflow planning and setup
  • Testing, documentation, and monthly fixes

Growth Automation System

Best fit

Multiple connected automations across sales, admin, communication, or reporting.

Monthly optimization

$8500setup + $1750/mo

Client-owned tools and AI keys

  • 2-4 connected workflows
  • Up to 4-6 connected tools
  • Lead qualification and CRM updates
  • Human approval steps where needed
  • Diagram, documentation, and support

Managed AI Operations

An ongoing AI automation partner for larger systems and continuous improvement.

Priority program

$15000+setup + $3500+/mo

Client-owned tools and AI keys

  • 5+ workflows or one integrated system
  • Automation roadmap and architecture
  • Logging, monitoring, and retry logic
  • Team training or handoff session
  • Usage, performance, and ROI summary
AI Analysis Offer

Not sure what AI can do for you?

$999 Report

Start with a guided analysis before committing to an AI build.

AI Analysis ReportBest first step
$999once

We learn what your company does, then produce a full report of the AI integrations and automations that can improve the business.

If you hire Refig to build the recommended AI, $500 comes back as a project credit.

Get Started

Included Work

  • 45-Minute Company Walkthrough
  • AI Integration Opportunity Report
  • Automation Roadmap By Workflow
  • Prioritized Build Recommendations
  • $500 Credit Toward Your AI Build
Discovery Call

Tell us how the company works.

We use a 45-minute call to turn your operations into a practical AI roadmap.

Call45minutes
Credit$500toward build
Add-Ons & Usage

Scope The Extras Clearly

The packages cover the core build and maintenance work. Extra pages, integrations, software subscriptions, dashboards, content, and workflow expansions are quoted as add-ons so the proposal stays tied to the actual scope. AI/API usage stays in your own provider account.

How add-ons work

Clear line items before kickoff.

AI services use your own API keys whenever possible. Refig manages setup, monitoring, and optimization; you pay OpenAI, Anthropic, SMS, voice, CRM, and platform providers directly.

Website add-ons include additional pages, landing pages, copywriting, integrations, SEO packages, ecommerce, templates, speed work, and revision rounds.

Automation add-ons include extra workflows, integrations, prompt optimization, data cleanup, dashboards, document processing, RAG, and added support hours.

Client-paid AI usage

Clients use their own OpenAI, Anthropic, or other provider accounts and pay actual LLM/API costs directly.

Website add-ons

Add pages, copywriting, CRM/forms, booking, newsletter, local SEO, speed work, templates, ecommerce, or revision rounds.

Automation add-ons

Add workflows, integrations, prompt optimization, CRM cleanup, dashboards, document processing, RAG, or support hours.

No hidden AI markup

Refig can estimate usage and configure limits, but provider billing stays between the client and the provider.

Terms

The Fine Print, Up Front

These package prices cover Refig's setup, implementation, monitoring, maintenance, and optimization work. Provider usage and software billing stay client-owned, and anything outside the included scope is clarified before kickoff.

Payment terms

Website projects use a 50% deposit to start and 50% final payment before launch. Monthly maintenance begins after launch.

Website timelines

Starter sites are estimated at 2-3 weeks, Growth at 4-6 weeks, and Premium at 6-10 weeks depending on feedback and content.

Not included by default

Large rebuilds, major custom integrations, new automation scopes, full redesigns, advanced SEO campaigns, dashboards, and custom software are quoted separately.

Software and AI usage

Third-party software, AI token/API usage, CRM licenses, SMS, voice, and platform subscriptions are client-owned and paid directly.

Have any questions?

Let's sort out the right scope before you pick a package.

Contact us